Chapter 1: The Paradox of Modern Times

These are peculiar times indeed. On one hand, we enjoy unprecedented advancements; on the other, many people feel disillusioned. The world appears to be crumbling, leaving most of us feeling powerless to effect change.

Sociologists and historians discuss a concept known as "moral luck." This somewhat perplexing term essentially suggests that being in the right circumstances can lead to opportunities for heroism, activism, and significant impact. Not everyone has the chance to unveil a life-altering government secret or to save someone from drowning. Few are born as leaders during pivotal moments, such as Marcus Aurelius during a crisis, or as activists like Martin Luther King Jr. and Rosa Parks in 1955.

This notion resonates with Churchill's lament about the Earl of Rosebery, who lived in "an age of great men and small events." Not everyone has the opportunity to be a large-scale hero, nor does destiny always choose us for remarkable moments.

Yet, we might argue that no event is truly small; each of us has a chance—and indeed a responsibility—to engage with the pressing issues of our time, striving to make a positive impact wherever possible. Furthermore, Churchill's view of Rosebery's era is misleading; during Rosebery's lifetime, significant injustices persisted, including slavery and atrocious labor conditions in factories. The colonial exploitation of nations went largely unchallenged, while wars erupted with little consideration for human cost.

At a more personal level, countless opportunities existed for Rosebery—or anyone—to take meaningful action that would have deeply mattered to those on the receiving end.

Similar to today, your local environment may seem calm or even bright. However, the world has just endured a pandemic that claimed millions of lives—what steps did you take to help? Issues like income inequality, climate change, and the rise of disruptive technologies like AI loom before us. Locally, there are individuals facing hunger, needing second chances, or seeking friendship and mentorship.

While we may all have strong opinions on these sweeping issues, the crucial question is: Are you taking action?

Regardless of the magnitude of the events, what truly matters is whether you rise to the occasion as a courageous and just person or shrink back as a coward. How are you contributing? What actions are you taking?

We often absolve ourselves by claiming that if we were in charge, we would implement changes. If we ran a large corporation, we wouldn’t harm the environment. If we were leaders, we would promote diversity and fairness. Yet, when faced with decisions—like choosing between a cheaper foreign product and a more ethically produced option—we often find it challenging to act on our values.

I genuinely mean it when I say it’s tough. I grapple with these dilemmas in my own business. As a small entity, it's draining and costly to operate with integrity. Finding suppliers who align with my values takes longer and can affect pricing. Nevertheless, I remind myself that while I can't control the actions of others or global trends, I can govern my own decisions and how I run my affairs.

I won’t claim to make flawless choices; I recognize opportunities I've let slip. People may disagree with my current decisions, and I might regret some choices in hindsight. However, I strive not to dismiss any of these moments as minor. This is my opportunity, and I intend to seize it.

Perhaps my actions will inspire someone else, or serve as the initial spark for broader change. In the future, I may find myself in a more significant situation, better prepared due to the decisions I make today. At the very least, my choices will impact those connected to my business—laborers, vendors, and customers.

A poignant example is Pete Frates, an amateur baseball player whose life took a tragic turn when he was diagnosed with ALS after an injury. Instead of succumbing to despair, he chose to take action, raising awareness and $200 million for research, significantly advancing the fight against the disease. Even when faced with severe physical limitations, he continued to strive for change, demonstrating that one person's determination can yield remarkable results.

There's a saying about how the moral arc of the universe bends toward justice; however, I believe it is actively bent by those who courageously stand for what is right. It takes individuals with the resolve to confront cynicism and the belief that one person can indeed make a difference.

As Marcus Aurelius stated, “True good fortune is what you make for yourself.” Just because we are not in positions of power does not mean we are not called to contribute, both locally and globally.

Will you curse the darkness or light a candle? Will you lament calm waters or build a motor to navigate them?

You have the power to create your own moral luck. In fact, you are required to. And it’s easier than you might think. You simply need to act with goodness—for a stranger, for a cause.

We choose to be heroes, whether in big or small ways. We can either be part of the solution or part of the problem. The responsibility lies with us.

The first video, "Keaton Henson - You Don't Know How Lucky You Are (Official Video)," explores themes of fortune and emotional struggle, paralleling the concept of taking action in our lives.

Chapter 2: The Call to Action

In the second video, "How Goods This. EP.6 - 'Lucky You,'" the discussion revolves around the idea of seizing opportunities and the importance of making choices that foster positive change in our lives and communities.