Unlocking Your Creative Potential: A Two-Part Medium Strategy
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Chapter 1: Understanding Medium's Landscape
Navigating the challenges of Medium can be daunting, especially during its current downturn. However, this is an opportune moment to harness the platform for your benefit. With many writers departing, the competition is thinning, making it a prime time to enhance your visibility.
As the saying goes in finance, "buy low, sell high." This principle holds true for your writing endeavors on Medium as well.
It's evident that revenue from the Medium partner program has plummeted significantly over the past year, with the trend worsening recently. Rather than relying on the platform for income, shift your focus towards attracting new readers—individuals who can become valuable email subscribers.
As a creative entrepreneur, maintaining a direct connection with your audience is vital. If your customer list resides on platforms like Medium or Substack, you're giving away control of your business. Owning your email list means owning your traffic, which in turn means owning your business.
By establishing a direct connection with your audience, you eliminate the need for intermediaries, allowing you to communicate freely without platform restrictions or additional costs.
Section 1.1: A Two-Part Strategy for Growth
To effectively engage your Medium audience, include a call-to-action at the end of each story. Rather than asking readers to "join your newsletter," present them with an enticing offer—a free resource that addresses their needs and aspirations.
Once they access your free resource, introduce them to a low-cost product that serves as a gentle entry into your world. A portion of these new subscribers will likely make a purchase, helping you create a sustainable income stream for your creative practice.
Subsection 1.1.1: Start Building Your Email List
Section 1.2: The Tribe 1K Email Masterclass
When you’re ready to launch or expand your email list, consider enrolling in my free email masterclass. This comprehensive program, known as Tribe 1K, is designed to guide you in attracting your first 1,000 readers without incurring advertising costs.
In the past, Tribe 1K has empowered a diverse group, including New York Times bestselling authors, esteemed professors, and everyday individuals like you and me.
Your email list is crucial for achieving freedom through your creative endeavors. Don’t wait until you feel the pressure to start building your list—begin now, before it's too late.
Chapter 2: Embracing the Future
In this video, titled "Week #1 2024 ~ Weekly art prompt for your creative practice!" you'll discover fresh artistic prompts to fuel your creativity.
Explore essential insights in the video "Artists: Top Tips To Developing Your Creative Practice," which offers valuable strategies to enhance your creative journey.
August Birch, also known as the Book Mechanic, is both a fiction and non-fiction author based in Michigan, USA. As an email marketing expert for writers, August helps independent creators achieve freedom through their work. When not immersed in writing, he enjoys time with his family and embraces a minimalist lifestyle.