Unlocking the Secrets of Successful Pre-Selling Strategies
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Chapter 1: Introduction to Pre-Selling
In this guide, we will explore how to successfully pre-sell products without the need for prior creation.
Here's a candid admission: I had no intention of developing this product. In fact, if you had asked me six months ago, my answer would have remained the same. My hesitation stemmed from fear—questions loomed large:
- What if no one purchases it?
- What if I can't make the sale?
- Is there even a demand for this offer?
However, through numerous discussions with fellow creators, a common thread emerged: they were all experiencing burnout. The fatigue was evident in their eyes, and their to-do lists felt insurmountable. A deep yearning for relaxation was palpable.
At this juncture, I had to remind myself of my two life missions:
- To assist others in creating generational wealth through entrepreneurship.
- To help these individuals establish systems that allow them to enjoy that wealth.
When you witness a close friend struggling, the instinct to lend a helping hand is natural. I decided to take action, presenting an offer to my audience with a two-month timeline and a target of ten pre-sales.
After scheduling an email over the weekend, I closed my laptop for the week. When Monday rolled around, my inbox was inundated with responses.
One sale,
Two sales,
Three sales,
…Before I knew it, my pre-sale offer achieved its validation goal within just three days. Little did I know, by the end of three weeks, I would have reached 40 pre-sales and counting.
Well, it looks like I’ll actually need to create this now!
Chapter 2: The Pre-Selling Process
The first video discusses how to pre-sell digital products effectively without the need for prior creation, offering insights on generating sales upfront.
Don't Create Without Validation
For me, validation is synonymous with cash flow. If there are no purchases, then there is no product. I employed several pre-validation tactics, including polls in Facebook groups, Reddit, and Skool Communities.
Mass Traffic Validation Strategy
One of the most effective methods for validating cold traffic is to utilize bundles. I included a complementary product within the bundle and offered an order bump for my pre-sale course. If cold traffic shows interest in your offer, it's likely your warm audience will too.
Attractive Pricing Strategy
Leverage the fact that your offer is not yet created as an opportunity to provide special pricing for early buyers. This approach is beneficial as it allows you to determine if people are willing to spend rather than simply testing potential revenue. The focus should be on securing student enrollments rather than immediate cash flow.
With these three insights, I have successfully pre-sold over 50 digital products, and these strategies have consistently proven effective.
Best,
Tina Lopez
P.S. If you're curious about the product I pre-sold, I encourage you to check out our $9 Daily Content Generator. Over 1,700 creators received this information before this article was published. Sign up for our Content Creators Club to receive more valuable content like this.
Chapter 3: Advanced Pre-Selling Techniques
The second video outlines the top strategies to transition from making no income to generating $5,000 per month by selling custom products on Amazon.