Section 1.1: The Power of Pitching

1. Sending Only 20 Pitches Daily Can Yield Success

   Many newcomers believe that success in pitching requires sending out hundreds of proposals each day. Contrary to this belief, Jacob asserts that sending just 20 pitches per day can lead to a six-figure income as a copywriter. Surprising? I thought so too. Jacob, being a six-figure copywriter himself, provides the numbers: consistently sending 20 pitches a day, excluding Sundays, results in 120 pitches weekly and 480 monthly. From these 480, securing even one affirmative response can potentially earn you over $1,000 monthly. He suggests that you might receive more than just one positive reply.

2. Explore Diverse Pitching Techniques

   Many aspiring freelancers stick to one pitching method and abandon it if it doesn’t yield results. Jacob believes this is a mistake. What works for one person may not work for another, and strategies can fluctuate over time. He encourages trying various pitching techniques. His course outlines nine distinct methods, each explored in detail. If you’re struggling to land clients, don't hesitate to experiment with different approaches like cold emailing or social media outreach.

3. Anticipate Rejection as a Pathway to Success

   Jacob views rejections as a necessary part of the journey. Each rejection brings you closer to landing your ideal client. It's important to remember that a rejection doesn’t imply your writing is subpar; it simply reflects a mismatch. Thus, instead of dwelling on failures, focus on identifying your ideal client. Moreover, receiving a rejection indicates that someone engaged with your pitch, which is a positive sign.

4. One Client Can Transform Your Career

   In his early freelance days, Jacob had one client who paid him over $30,000 throughout their collaboration. This experience was life-changing and opened his eyes to the potential of freelance copywriting. He secured this client through a social media pitch, which he elaborates on in his course.

5. The Importance of Follow-Ups

   Many freelancers miss out on opportunities due to a lack of follow-ups. Research shows that most deals are finalized through follow-ups, and this holds true in freelance copywriting as well. Jacob shares that a significant portion of his success can be attributed to following up. He even managed to convert a "no" into a "yes" through diligent follow-up efforts. Proper follow-up is crucial; it's essential to strike a balance—too frequent, and you risk being perceived as spammy; too infrequent, and you may be forgotten.

6. Avoid Overthinking and Persevere

   This lesson resonated deeply with me. As a self-proclaimed overthinker, I initially struggled with the complexities of freelance copywriting. This mindset hindered my motivation and made the task of sending 20 pitches feel overwhelming. I learned that overthinking can be detrimental in this field. One question I often pondered was how a client could justify paying $1,000 for written content. The reality is that clients value your ability to craft compelling messages. It’s straightforward, and they wouldn’t hire you if they could do it themselves. Jacob advises aspiring copywriters to keep their offerings simple and clear. Above all, persistence is key—this is what separates the successful from those who give up.