The Essential List for Increasing Your Earnings

1. Cultivate Your Own Audience

   It's crucial to establish an audience that you fully own and manage. This means creating an independent email list instead of relying on social media platforms like Facebook or Medium.

2. Serve Your Audience with Care

   To create a viable business around your craft, genuinely prioritize the needs of your audience. Providing real value in exchange for payment is essential. While you might make a quick sale with subpar offerings, building lasting relationships requires a sincere commitment to your clients' well-being.

3. Release New Work Regularly

   In a world where novelty is king, consistently offering fresh and unique content is vital. If you fail to deliver something new, potential clients will take their money elsewhere.

4. Engage with Your Audience Consistently

   Building relationships with potential clients often requires numerous interactions. It could take anywhere from 15 to 300 touchpoints before a client decides to work with you. Regularly publishing content keeps you on their radar, and I’ve seen individuals on my list convert to paying customers after years of engagement. Imagine if I had stopped communicating after just one email!

5. Maintain a Clear Purpose

   Every piece of communication, whether an email, a book, or a course, should have a clear and memorable objective. It should be easy for your audience to engage with you and make purchasing decisions. Avoid confusing your potential clients; instead, focus your marketing efforts on a single, standout feature that differentiates you from others.

When you’re ready to embark on building your email list, I have a fantastic resource for you…

I’ve developed a complimentary email masterclass titled Tribe 1K. This resource, which I meticulously crafted over several months, is designed to help you grow your email list to your first 1,000 subscribers (or your next 1,000) without spending a dime on advertising. Previous participants in Tribe 1K include bestselling authors, renowned professors, attorneys, CEOs, doctors, and everyday people—just like you.

Your email list is pivotal in creating freedom through your creative endeavors. If you aim to expand your business, securing an email list is essential before you lose the valuable attention of potential readers. Relying solely on social media won’t suffice. Start building your list now—waiting until you need it may be too late.

Reserve your spot before I introduce an enrollment fee.

We’re excited to welcome you!

My Tribe 1K Email Masterclass, valued at $97, includes all necessary templates and checklists. Enroll today! (offsite link to my page)

August Birch, also known as the Book Mechanic, is a fiction and non-fiction author based in Michigan, USA. As a dedicated email marketing specialist for writers and creators, August empowers indie authors to achieve freedom through their craft. When not focused on writing, August enjoys spending time with his wife and son, carries a pocket knife, and uses a safety razor for shaving.