Stepping Beyond Comfort: Empowering Growth in Business
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Chapter 1: Embrace Discomfort for Growth
Hello there,
As the holiday season approaches, I wish you joy and the motivation to pursue your aspirations. Many of us dream big, yet only a few take action to turn those dreams into reality. A key factor that has enabled both you and me to become more action-oriented is stepping outside our comfort zones.
Interestingly, once we venture beyond our comfort zones, what was once daunting can soon transform into our new normal. For instance, think about starting a new job. Initially, it may take months to acclimate to your surroundings and adjust to your role. However, after a year, you might feel completely at ease in your new environment.
Consider your first experience behind the wheel. You likely felt a mix of excitement and nervousness, eager to master driving so you could cruise confidently on the road. The same principle applies to running a business; standing firm against challenges will gradually make you more comfortable in that space.
Get accustomed to the feeling of discomfort until it transitions into a sense of ease, and then move forward to the next challenge.
Now, let's dive into our weekly segments.
One Copy Quote
"Effective advertising is crafted from one individual to another. When it targets a mass audience, it seldom resonates." — Fairfax Cone
Golden Copywriting Tip
Communicate in Your Own Voice, Not Like Shakespeare.
Avoid overly formal language (unless your audience demands it) and adopt a friendly, conversational tone. Write as if you’re enjoying a coffee chat with your prospects, clearly explaining the benefits so they feel valued and understood.
Ad Analysis
This advertisement employs the PAS framework, beginning with a problem in the headline.
Here’s a readable version of the ad text:
"Houston, we have an issue! $$$ not located! Our churn rates have skyrocketed!"
What makes this headline captivating? It references iconic lines from the Apollo 13 mission, evoking familiarity to spark curiosity.
Despite a significant rise in cloud adoption across various sectors, only 10% of SaaS companies achieve a growth rate exceeding 95%. When growth occurs, opportunities arrive at an unexpected pace. The ad underscores the alarming churn rates, presenting statistics about the limited number of SaaS businesses experiencing substantial growth.
Chargebee
Unlock Hypergrowth with Chargebee.
Learn more
The call to action suggests that Chargebee could be the key to accelerating your business growth.
My overall observation is that for new prospects, the message lacks clarity regarding how Chargebee facilitates growth. It took me some time to grasp that Chargebee serves as a payment management platform designed to assist SaaS businesses in billing their long-term clients. Nonetheless, the initial hook effectively draws attention to the problem using a globally recognized phrase.
Book Recommendation
Why should you consider reading this book? Because renowned copywriter Gary Halbert has endorsed it.
"The Robert Collier Letter Book" serves as a straightforward guide filled with practical insights and real-life examples. Think of it as your grandfather's copywriting manual, handed down through generations of people who understand how to sell without being overly aggressive. Each chapter contains examples of letters that successfully generated revenue, built brands, and convinced readers to say "yes."
While some terminology may feel a bit dated (like "swell"), the fundamental principles remain timeless. It's akin to a vintage Rolls Royce—slightly eccentric but designed to endure and capture attention.
So, is it essential for copywriters? Absolutely! Just don't be surprised if your inbox fills up with compelling sales letters after reading it. Consider this a friendly heads-up to grab your copy.
Copywriting Resource
If you're a copywriter or business owner, I recommend a particular newsletter: the 100-word daily insight from master marketer Seth Godin.
This newsletter has been around for years, offering a daily nugget of wisdom that subtly reminds you of your purpose and the importance of "now."
That's a wrap!
I look forward to connecting with you next year. 😉
Stay Zesty,
Brinda Koushik
Tech Content Marketing Writer
Let’s connect on Twitter (X), LinkedIn, and Medium.
Kickstart your new year with 366 motivational, witty, and tough-love quotes designed for creative wordsmiths like you, available at a special launch price.
366 Empowering Quotes for Writers
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